Here are comments from a few of those who have worked with DMI and Roger Dubin:
Blue Hawaiian Helicopters: "In 1993, as the Executive Director of the Maui Visitors Bureau, Roger Dubin launched one of the most innovative destination marketing programs in history. The results established Maui as the world's #1 island—a position it has maintained ever since in the Condé Nast Traveler Readers Poll—and the Maui visitor industry will continue to reap the benefits of his genius for years to come. As Blue Hawaiian Helicopters' agency since 1996, Dubin Marketing Inc. has conceived and directed our highly effective branding, marketing, and advertising campaigns, which have been instrumental in developing our company into the largest and most successful air-tour operation in the state of Hawaii." — David Chevalier / Founder and CEO, Blue Hawaiian Helicopters
Outrigger
Outrigger Hotels and Resorts: "Roger Dubin’s many significant contributions to our company's brand identity, sales structure, marketing strategy, and creative direction have been both far reaching and long lasting." — Dr. Richard Kelley / Chairman, Outrigger Hotels and Resorts
"Mountain Institute JTED (Joint Technical Education District) had contributed positively to the educational climate in the greater Prescott, Arizona, region in the three years since it was founded. However, despite student success, high graduation rates and high performance ratings statewide, our organization and its mission remained relatively unknown to the general population, which meant that too few students were taking advantage of the opportunity. Dubin Marketing Inc. was engaged to assist, and has been instrumental in serving as a catalyst and architect of a transformation of our mission and focus. The new tagline DMI created—Get Trained, Get Certified, Get Hired, along with the new logo the firm designed that the tagline supported—stated succinctly and powerfully the message that we’d struggled to communicate. The comprehensive marketing and advertising campaign DMI conceived and executed around this message elevated our brand image and significantly raised awareness of our services throughout the region. Most importantly, our student enrollment increased more than 250% in the next school year, and has continued to grow each year since." — Dr. Ray Polvani / Superintendent, Mountain Institute JTED
Humboldt Unified School District: "The educational landscape has undergone radical changes in recent years, with the advent of charters, home-schooling, online networking, corporate learning programs, open enrollment, and more. Given this competitive environment, mustering majorities in support of public education is no longer a simple task for educators and administrators. We turned to Dubin Marketing Inc. for help, and DMI crafted a visionary, across-the-board rebranding and repositioning of the district. This has dramatically upgraded our image and profile in the community, while DMI's new message campaigns on cable TV, in the movie theaters, and on radio have both elevated internal morale and increased enrollment. We could not be more pleased." — Mariela Bean / Dir. of Public Relations, Humboldt Unified School District
Hawaii Kai Corporation: "Right from the start of our start-up, DMI focused our short- and long-term goals, then moved aggressively to engineer our corporate identity, product brands and packaging, sales and marketing strategy, promotional campaigns and web presence—successfully positioning Hawaii Kai as the maker of the world's finest gourmet sea salts." — George Joseph / CEO, Hawaii Kai Corporation
Outrigger Hotels and Resorts: "Roger Dubin’s many significant contributions to our company's brand identity, sales structure, marketing strategy, and creative direction have been both far reaching and long lasting." — Dr. Richard Kelley / Chairman, Outrigger Hotels and Resorts