
"Right from the start of our
start-up, DMI focused
our short- and
long-term goals, then moved aggressively to engineer our corporate
identity, product brands and packaging, sales and marketing
strategy, promotional campaigns and web presence—successfully positioning Hawaii
Kai as the maker of the world's finest gourmet sea
salts."
—George Joseph /
CEO, Hawaii Kai Corporation

"Roger's positive contributions to
our company's brand identity, sales structure, marketing strategy,
and creative direction were both significant and
long-lasting."
—Dr. Richard Kelley /
Chairman, Outrigger Hotels & Resorts

“In 1993, as the Executive Director
of the Maui Visitors Bureau, Roger Dubin launched one of the most
innovative destination marketing programs in history. The results
established Maui as the world's #1 island—a position it has
maintained ever since in the Condé Nast Traveler Readers Poll—and
the Maui visitor industry will continue to reap the benefits of his
genius for years to come. As Blue Hawaiian Helicopters' consultant
since 1996, Roger has conceived and directed our highly effective
branding, marketing, and advertising campaigns, which have been
instrumental in developing our company into the largest and most
successful air tour operation in the state of Hawaii."
—David Chevalier / CEO, Blue
Hawaiian Helicopters

