"Right from the start of our start-up, DMI focused our short- and long-term goals, then moved aggressively to engineer our corporate identity, product brands and packaging, sales and marketing strategy, promotional campaigns and web presence—successfully positioning Hawaii Kai as the maker of the world's finest gourmet sea salts."

—George Joseph / CEO, Hawaii Kai Corporation

"Roger's positive contributions to our company's brand identity, sales structure, marketing strategy, and creative direction were both significant and long-lasting."

—Dr. Richard Kelley / Chairman, Outrigger Hotels & Resorts

“In 1993, as the Executive Director of the Maui Visitors Bureau, Roger Dubin launched one of the most innovative destination marketing programs in history. The results established Maui as the world's #1 island—a position it has maintained ever since in the Condé Nast Traveler Readers Poll—and the Maui visitor industry will continue to reap the benefits of his genius for years to come. As Blue Hawaiian Helicopters' consultant since 1996, Roger has conceived and directed our highly effective branding, marketing, and advertising campaigns, which have been instrumental in developing our company into the largest and most successful air tour operation in the state of Hawaii."

—David Chevalier / CEO, Blue Hawaiian Helicopters