"Right from the start of our
start-up, DMI focused
our short- and
long-term goals, then moved aggressively to engineer our corporate
identity, product brands and packaging, sales and marketing
strategy, promotional campaigns and web presence—successfully positioning Hawaii
Kai as the maker of the world's finest gourmet sea
salts."
—George Joseph /
CEO, Hawaii Kai Corporation
"Roger's positive contributions to
our company's brand identity, sales structure, marketing strategy,
and creative direction were both significant and
long-lasting."
—Dr. Richard Kelley /
Chairman, Outrigger Hotels & Resorts
"As the former Executive Director
of the Maui Visitors Bureau, in 1993 Roger Dubin launched one of
the most innovative destination marketing programs in history. The
results established Maui as the world's #1 island, a position it
has maintained ever since in the Condé Nast Traveler Readers Poll,
and the Maui visitor industry will continue to reap the benefits of
his genius for years to come. As Blue Hawaiian Helicopters'
consultant since 1996, Roger has conceived and directed our highly
effective branding, marketing, and advertising campaigns, which
have been instrumental in developing our company into the largest
and most successful air tour operation in the State of
Hawaii."
—David Chevalier / CEO, Blue
Hawaiian Helicopters